Even the smallest of firms can connect with a wide audience on social media

Kehlan Kirwan reviews ways even the smallest of firms can develop a strategy to project a promotional message on social media. Video, he says, has become the most important part in engaging an audience online.

I have a theory about how Carphone Warehouse came about releasing its ill-advised “Pro-Choice” campaign.

This was an advertising campaign featuring pin-on buttons that proclaimed: “We’re Pro-Choice”.