TV viewers of 2022 World Cup were much more likely to bet if exposed to gambling ads, study shows

Study examined betting behaviour among men aged between 18 and 45 during the 2022 tournament in Qatar, to see how exposure to gambling ads on TV influenced the likelihood of them placing bets.

Television gambling ads significantly influenced betting activity during the 2022 Fifa World Cup, raising concerns ahead of this year's event, according to a study.

The University of Sheffield study comes after recent warnings in Ireland that not only is the public not aware of the dangers associated with inducements to bet, but also the impact of these inducements "go beyond simple marketing by betting companies".