Sexist comments on TikTok ‘more liked’ than non-sexist ones – study finds

The analysis on four different so-called challenge videos on the social media platform saw sexist comments rack up on average 60% more likes than non-sexist comments

Researchers sampled 400 videos from four different challenge hashtags on the platform (Alamy/PA)

Sexist comments on TikTok videos are more popular than non-sexist ones, and men are more likely to make them than women, analysis has suggested.

On average, sexist comments received 604 likes compared with 375 for those not considered sexist, according to research presented to the British Psychological Society’s Cyberpsychology Section Conference.