New insight into behaviour ‘could help with public compliance on Covid-19 rules’

Scientists say people are more likely to imitate the behaviour of others if they are regarded as part of the same social group (Martin Rickett/PA)

People are more likely to imitate the behaviour of others if they are regarded as part of the same social group, scientists have said.

They believe the findings, published in the journal PLOS One, offer new insight into human behaviour and could help “maximise public compliance with safety protocols during the Covid-19 pandemic”.