Work begins on Chinese Disney park
Walt Disney executives and their Shanghai partners used golden shovels to break ground today for a long-sought Chinese theme park that will feature the world’s biggest Magic Kingdom castle.
The 24.5 billion yuan (€2.55bn) park in Shanghai’s south-eastern suburbs is meant to serve as a brand-building cornerstone, luring legions of newly affluent Chinese with world-class facilities that will be “authentically Disney, but distinctly Chinese”, said Disney chief executive Bob Iger.