Facebook’s death has been ‘greatly exaggerated’

Reports of the death of Facebook have been “greatly exaggerated”, the boss of a major market researcher into digital customers has said.

A recent article by a University College of London professor made headlines when he said many teenagers thought Facebook was uncool, as their parents and older people began to use it more. Professor Daniel Miller said the social networking giant was “dead and buried” to them.

But a bigger international study by London and Singapore-based GlobalWebIndex found that Facebook’s decline among young people has been overstated, and it remains hugely popular around the world.