Jameson sales set to double 34pt Gill Sans over 3 cols

PERNOD Ricard believe sales of Jameson Irish whiskey will double to three million cases in the short term and plan to take on Sminoff-Ice in the ready-to-go drinks market with a new product - Jameson Chill.

Pernod Ricard invested more that €100 million increasing the production capacity of its subsidiary Irish Distillers to facilitate the growth in sales of Jameson from 1.5 million cases to three million cases.

Mr Burrows said the extended sales footprint of the organisation in North and South America, Africa and Asia as a result of the acquisition the Seagram brands will open doors for Jameson and Bushmill's whiskies.