Strong sales of premium brands, such as Jameson whiskey, in Asia and America boosted wine and spirits sales of Pernod Ricard to €3.4bn last year, up 2.1% over 2003.

PERNOD Ricard believe sales of Jameson Irish whiskey will double to three million cases in the short term and plan to take on Sminoff-Ice in the ready-to-go drinks market with a new product - Jameson Chill.