Leinster ready to sell the harp

LEINSTER’s stunning Heineken Cup success is set to make its brand a market leader that can match Munster’s drawing power, according to the IRFU’s Commercial and Marketing director, Pádraig Power.

Power expects the Leinster brand “to take off”, adding that their success will have a positive impact on the capital, the province and the country through these tough economic times.

Munster’s European success in 2006 accelerated growth on and off the field: Thomond Park was redeveloped while giant sportswear manufacturer, adidas, and many other sponsors and partners have pumped millions into the province.