TV key for behind closed door GAA games - Trainor

John Trainor: “I think for now both sides of the relationship as in the sponsors and the rights holders are trying to frame the approach that they’ll use to gauge the impact on value”

Televising games that take place behind closed doors will be vital for GAA’s sponsorship revenue should they go down that route, according to industry expert John Trainor.

The chief executive of Onside Sponsorship, Trainor says media will play a significant part in any attempt by the organisation to recoup some of the close to €5 million they received in sponsorship last year.