Controversial ladies football ad was released accidentally

The Ladies Gaelic Football Association has revealed that a controversial advertising image tweeted by TG4 over the weekend was never intended for public viewing.

The controversial image depicts a female Gaelic player holding a football in the pose of a pregnant woman.

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A spokesperson for the LGFA said the ad was never supposed to be aired and was actually made by an advertising agency in 2008/2009.

“We have a really excellent relationship with TG4. It would be standard when they are producing new ads that they would show them to us.”

“Not all options make the cut. These were images that would appear in match programmes etc and this particular image was one of the ones that didn’t make the cut. “

TG4 has taken to twitter to confirm the story while also showing latest their promotional image for its coverage of the Ladies All-Ireland Football Championship - which begins this Saturday.

GRMA ar fad. Thanks for the lively feedback on that @LadiesFootball advert. We considered this in 2008 but decided not to use it. 1/3

— Spórt TG4 (@SportTG4) July 22, 2015

Never devised to offend or stereotype - quite the opposite. We are very proud of our current advert and ... 2/3 pic.twitter.com/x6FgEFm73A

— Spórt TG4 (@SportTG4) July 22, 2015

... 3/3 can't wait for our live coverage of the 2015 Championship season to start next Saturday 25 July. pic.twitter.com/pm1ihY2sZv

— Spórt TG4 (@SportTG4) July 22, 2015