Minor sponsorship goes before major shake-up

THE All-Ireland minor championships start this evening with the Munster football quarter-finals — but interestingly, without a sponsor.

The GAA have decided not to renew ESB’s backing of the competitions for a seventh season nor offer the package to any other company.

“This has been done deliberately,” GAA communications manager Alan Milton confirmed last night. “You could probably call it a strategic decision. The large turnover in sponsors of GAA competitions over the last 18 months has shown there is no lack of interest. We are happy to have taken this decision.”