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THE European Union — not the GAA — is more likely to provoke the end of Guinness’ sponsorship links with the association, according to stadium and commercial director Peter McKenna.

THE All-Ireland minor championships start this evening with the Munster football quarter-finals — but interestingly, without a sponsor.

GUINNESS’ long-standing association with the All-Ireland SHC ending next year remains a possibility as GAA commercial director Dermot Power has again refused to rule out packaging the All-Ireland championships.

EIRCOM are understood to have had advanced talks with the GAA about replacing Vodafone as associate sponsors of the All-Ireland senior football championship.

SALES of Guinness in its home market fell by 5% over the course of the past year, according to latest figures from parent company, Diageo.

An official said Malaysia’s government has barred Muslims from a concert by US hip-hop stars the Black Eyed Peas next month because the event is being sponsored by Guinness.

A STRONG showing from Guinness in the Irish market has helped drive first-half performance at parent company Diageo.

FIRST came the widget, and now an ultra-sonic gadget is being launched to help Guinness fans perfect their pint.

DJ CAREY, Henry Shefflin, Brian Lohan and Seán Óg Ó hAilpín are the most popular hurlers of the last decade, not just with fans across Ireland but, it would appear, among aficionados around the world.

THE GAA are not prepared to behave like ‘wimps’ and abandon Guinness’ sponsorship of the hurling championship merely because of the dissatisfaction of Micheal Martin with the partnership, president Sean Kelly declared last night.

THE GAA will not take a decision on the future sponsorship of the All-Ireland senior hurling championship until later in the year.

THE very ‘essence of Guinness’ is now being brewed in Waterford.

A dispute between several of Philadelphia’s Irish pubs and the Guinness Bass Import Co is continuing more than a year after the bar owners halted sales of Guinness-brand beer.