Of Galway, with a passion for Kerry, Frank Hayes was key point man between two brand giants

The genial Loughrea man was the go-between for one of the longest and most lucrative sponsorships in the GAA - Kerry Group and Kerry GAA.

BRAND VALUE: The Kerry GAA jersey in Croke Park. Pic: Brendan Moran

IF he was proudly Galway, he did all his floor trading in and on behalf of Kerry – both working for the global agrifood conglomerate and with the most celebrated GAA brand in the country.

To the Kerry footballers, hurlers and officials, Frank Hayes, who passed away this week at 66, was one of those rarely found business allies who always found a way to say yes.