The bottom line is all about Kerry

Kerry and Dublin isn’t just a heavyweight duel on the pitch. It’s a muscular collision off it between two global mega-corporations partnering two GAA superpowers, albeit via wholly different business strategies.

American International Group (AIG) arrived in the Irish capital looking for a foothold. Kerry Group’s HQ in Tralee is a mile from Austin Stack Park. There might be value in All-Ireland success but neither boardroom will tremor on the back of what Con O’Callaghan or David Clifford does Sunday in Croke Park.