Business of Sport: New Zealand alchemists trying to turn mud-slinging into black gold

There is still no bigger rugby team than the All Blacks but administrators realise the world is changing rapidly. Keep fighting yesterday’s battles and the entire sport will find itself staring down the barrel

Tue, 02 Jul, 2024 - 10:59

Rob Kitson

There are two types of game being played in international rugby union just now. The familiar one on the field and another – arguably even more significant – unfolding off it.

Long gone are the days when the only big hitters were the players. With the greatest respect to every immovable Springbok prop and 100-cap All Black, they are not the people ultimately shaping their sport’s future.