The Super Bowl is the highlight of the American sporting calendar for many, but the next big game comes with a difference.
American football crowds are known for being a little more genteel and family-friendly than those at most soccer games in Britain.
But the wholesome image could suffer a dent when lingerie models put on their own half-time “game” at the next final.
In February, during the Super Bowl’s half-time break, sports fans will be able to watch the dancing models on a pay-per-view basis.
The €26 show will also see a seven-versus-seven American football match between the underwear-clad models.
Car and caravan manufacturer Dodge, which is sponsoring the half-time show, admitted it could cause controversy.
“It’s not always possible to avoid criticism,” said a spokesman.
The company’s new marketing director, Joe Eberhardt, said recently that the company needed to appeal to a “macho” image as well as a family one.
Speaking of the firm’s latest publicity drive, he said: “We definitely skewed it male, but that is fine.
“If all of a sudden we lose female caravan buyers, it would be an issue. I don’t think we have.”