Fans thinking outside the box for viewing habits

We are living in uncertain times.

As far back as 1936, the Nazis assured us, in their promotional literature for the broadcasting of the Berlin Olympics, that televised sport would be of “unsuspected importance to the progress of mankind”.

They called that one, Hitler and the lads. Until very recently, it has not been possible to detect any stalling whatsoever in the progress of mankind in this important area. All we know is progress.