Countdown to the GAA's next TV rights deal has already started

There is another year remaining on the majority of the GAA’s media rights packages but the countdown to the next set of agreements, shaping up to be the most lucrative yet, has already begun.

Countdown to the GAA's next TV rights deal has already started

The votes in recent weeks by Clare, Dublin and Kerry to back motions calling for all championship games to be made free-to-air indicates unrest about pay-per-view games is not going away. In fact, it’s intensifying. All three are likely to be ruled out of order for Congress as they don’t require a rule change but there’s only so much the GAA hierarchy can ignore before they realise they must address the fact that many of their members have been discommoded.

Two seasons in, Sky Sports are known to be satisfied with their slice of the cake. With more Saturday championship matches than ever before next summer, their portion is likely to be richer but are the GAA as certain as they were about the promotional virtues of the deal when the viewing figures in the UK have been so low?

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