Throwing the book at autobiographies

“I did a gig last week at Tesco with some really good people – Torvill & Dean, Gareth Thomas, The Stig – and at the end someone asked, “Why should we buy your books?” Oh God, I was cringing. They all gave nice answers, and I said, “To be honest, I don’t really care.” I’m sure the publishers were going, “Ah, this guy’s a disaster,” because I should have said, “My book will change your life. Join me on my journey.”
Roy, talking to ShortList magazine. Kind of nailing it and kind of playing the game. As usual.