Stadium names will be changed if price is right

It is almost 40 years since Johan Cryuff reacted to his transfer from Ajax to Barcelona for a record fee by remarking that he was “no longer a footballer, I am an industry.”

It is a quote that comes to mind more and more readily these days.

Football is, as we know all too well, in the vanguard when it comes to cementing the ties that bind between business and sport but other codes have shown a similar alacrity in squeezing the maximum from the corporate dollar, euro or pound and few have been more dedicated followers of this fashion than rugby union.