How to use ketchup-coloured paint in any room in your home

This new brand collaboration between Lick and Heinz has resulted in a tasty paint colour. Here's how it came about 

Serving suggestion: Immerse the kitchen in a total tomato ketchup theme by colour drenching walls and cabinetry.

Things are getting saucy in the world of home interiors with Heinz celebrating tomato ketchup as a decorating option to indulge its deep red yumminess without a plate of chips in sight.

According to Thiago Rapp, Head of Heinz Communications and Brand Build, it came about because “it’s no secret that people love the taste, so we felt it was time to celebrate the love of this iconic sauce like never before and give ketchup lovers the chance to bring the unmistakable colour of Heinz Tomato Ketchup into their homes”.