Rovers Return worse than any drink advert

FOR a long time now we have heard the dissenting voices against the cosy relationship alcohol advertisers enjoy with sport, particularly the GAA.

Thu, 20 Oct, 2005 - 01:00

While it seems in vogue to beat up on sports organisations about this, the impact of TV seems largely ignored.

Television is the most powerful, and consequently the most expensive, vehicle through which to propagate a message. Advertisers buy slots of 30 seconds duration, but TV soaps can hold the stage for 30 minutes at time.

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