Irish Examiner view: Flogging a dead bird

Twitter rebrand

As heralded by Elon Musk, the new 'X' has replaced the familiar Twitter blue bird on the social media platform. Picture: Yui Mok/PA

So, ‘Larry’ is gone and been replaced by a “minimalist art deco” X. Larry, of course, is the name of Twitter’s famous blue bird logo but, like so many little birds before him, including the dodo, he is now extinct.

Elon Musk, who bought Twitter for $44bn last October, has decreed that the social media platform will retire the blue bird logo — and eventually the Twitter name — with ‘X’ becoming the company’s new identity.