That message will reverberate around the G8 summit in the Scottish city as hundreds of thousands of people, maybe even the hoped million, begin the march on the venue after the Hyde Park concert.
Other cities hosting concerts include Paris, Rome, Berlin, Tokyo, Moscow and Philadelphia.
Twenty years after Live Aid, which was part of the campaign to combat famine in Ethiopia, Bob Geldof has re-emerged to spearhead this political drive to end poverty in Africa.
With Bono, the two Irish rock stars are driving the campaign to convince the G8 leaders to stop the poverty that is estimated to cause 50,000 people in Africa to die every day.
It is a shocking figure, made even more shocking by the realisation that these unnecessary deaths could be prevented if the political will to do so existed.
Bob Geldof passionately believes that it would take the G8 world leaders merely “moments” to solve the problem, especially the leaders of a world that is healthier and wealthier than it was 20 years ago.
When the G8 group of eight major industrialised states, including Britain, US, Russia, Canada, France, Germany, Italy and Japan, meet in Edinburgh next Wednesday they will be under no illusion about the message.
The G8 members can agree on policies and can set objectives, but compliance with these is entirely voluntary.