Musk seeks to shore up sinking Twitter with DeSantis campaign event

The social network has floundered since the tech billionaire took over — political live streams may give the platform relevance, write Kari Paul, Johana Bhuiyan, and Maanvi Singh

Florida Governor Ron DeSantis will launch his presidential campaign on Twitter on Wednesday night. Picture: AP

Ron DeSantis launching his presidential campaign during a live Twitter appearance with Elon Musk marks the tech billionaire’s latest attempts to shore up engagement with the social network at a moment of crisis for the company.

The event is due to take place late tonight on Twitter Spaces, a live stream feature that is often broadcasted at the top of Twitter’s feed. Speaking at the Wall Street Journal CEO Summit, Musk called the Florida governor’s decision “ground breaking” and said it won’t be the last political event that Twitter will host.