Car dealers want to drive us where we fear to go — into more debt

WHO really needs to buy a new car? Needs to buy one, as opposed to wanting to do so. This difference is one of the central dilemmas facing the beleaguered Irish new car sales sector at present as it seeks desperately to persuade people to buy.

Car dealers want to drive us where we fear to go — into more debt

New cars are a luxury. They are lovely to have — for as long as that new car smell lasts — and are full of extra features that give the impression of improved safety (and some of which deliver that, as long as you don’t go too fast) or which improve “the driving experience”.

Look at all of the advertising that supports the sale of new cars: they are supposed to make your life better.

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