Michael Moynihan: Even this column won't stoop to 'Corkmaxxing' — it's beneath us

A city trying to establish itself as a home for cutting-edge industry needs to move past the knee-jerk nickname or slogan

A view of Oxford St in central London, one of the world's busiest shopping areas. 'Londonmaxxing' had a brief moment of popularity online last week. 

In the long history of unlikely column openings, I think a description of Clavicular probably ranks pretty highly in the ranking of least-expected introductions, but here we are. That’s 2026 for you.

For readers who are unstained by familiarity with this ‘online personality’, Clavicular (real name Braden Peters) is an American chap who is one of the best-known practitioners of looksmaxxing, if you’ll pardon the spelling.