Clodagh Finn: In what world is it acceptable to pathologise ageing in girls under 10?

It is time to put down the body-image measuring stick.

Demi Moore arrives at the premiere of The Substance in Los Angeles. Moore has spoken about the brutal treatment people put themselves through in pursuit of physical perfection. Picture: AP

Somehow the term ‘kninkles’ passed me by. But now that I have a neat, if ugly, term for the wrinkles on my knees, I’ll be able to do something about them.

That’s the way it goes, isn’t it? Invent a name for a perfectly natural wrinkle, liberally coat it with some targeted self-loathing and then invent a product that does something to ‘cure’ it.