Portraying over-60s as doddery old fools sees a resource go to waste

The thought of that Wiltshire Farms driver Jimmy turning up at my door to deliver a ready-made meal gives me the heebie jeebies, so it does.

These ads are just a sample of how media portrays old people. Mainstream media. It’s in mainstream media that older people are relentlessly clueless, helpless, countrified old farts, who depend on home help or frozen puddings.