An equal opportunities massager or something much more sinister?

Between unsought neck massages, sexist posters at gender-specific mini marathons, and judges postponing drink-driving bans on farmers to allow them the time to go to Lisdoonvarna and hook up with a woman who will drive them when they’re not allowed to drive themselves, it’s all very exciting, at the moment.
The unsought massage became a bone of contention in a company that consulted me recently about the issue. Not that they admitted the real issue when they rang up and asked me to do a workshop with them about Respect. What did they mean, Respect, I asked, emphasising the capital letter I just knew was in position at the front of the word.