“Has online dating made us personal shoppers?”

LIKE every non-attached human under the age of one hundred who is keen to pair up with another, you are probably internet dating.

Great fun, of course, but not unlike having a full-time admin job. All those questionnaires to fill out about what you look like and what you like to do at the weekend. Exhausting. If only there were a device that would cut through all of that and make the process even more instant.

Oh wait. There is. It’s called Tinder — as in spark — and you probably already have it on your phone. In fact you may be distractedly swiping through dozens of faces as we speak. If you fancy the look of them, you give them a tick — if not, you red X them and keep swiping. The New York Times says it’s “clearly addictive”, while another commentator noted that “Tinder is essentially a postmodern nod to a most primitive form of liberal dating”.