RSA’s ‘stupid advice’ to sleepy drivers
However, they would have made a handsome profit if the land required had been bought by CPO, at minimal cost, together with the land required for the motorway, and then leased or sold to the services (cafes, shops, garages, etc.)
Ms O’Riordan mentions RSA “research” indicating that one in 10 drivers has fallen asleep at the wheel, but this is based on a questionnaire. Drivers may be reluctant to admit it or may have forgotten – this is obviously a gross underestimate.