'Biblical' flooding spurs Midleton rebranding with new website

Organiser Niamh Hegarty said the website will be used to help attract business, not just from around the local area but also nationally and internationally.

President of the Midleton and Area Chamber Adrianna Hegarty speaking at the launch of the Midleton brand website in JJ Coppingers. Picture: Howard Crowdy

After flooding so bad one TD described it as “biblical”, businesses in Midleton are teaming up to “rebrand” the town and launch a new website.

The town became synonymous with the worst of what Storm Babet threw at Ireland last October.