A stark warning has been issued to parents and caregivers about the dangers of baby sleep pillows, highlighting the serious risk of suffocation, overheating, and sudden infant death syndrome (SIDS).
The warning comes after the Competition and Consumer Protection Commission (CCPC) identified a large number of these products being sold online through popular marketplaces.
As part of its ongoing consumer safety campaign, the organisation has successfully secured the removal of more than 1,100 listings from websites including AliExpress, Amazon, Fruugo, and Joom.
The commission said it will continue to work with online retailers to ensure that these products are no longer available to consumers.
Baby sleep pillows, often marketed under names such as “soothing pillows”, “sleep companions”, or “baby comfort cushions”, are designed to help infants sleep.
Health experts warn that these items can be extremely dangerous when placed in a cot or crib with a sleeping baby.
According to the HSE babies can suffocate if their nose and mouth become covered by soft objects such as pillows or blankets.
These products may also increase the likelihood of an infant overheating, which is recognised as a major risk factor for cot death.
Experts strongly advise that no pillows, cushions, or such items be placed in a baby’s sleeping area.
CCPC director of communications Grainne Griffin said many parents purchase these products with good intentions but may be unaware of the risks involved.
She described the pillows as “potentially fatal” and emphasised that businesses have a responsibility to ensure that the products they sell are safe for consumers.
The HSE has also reinforced safe sleep guidelines, and parents are advised to place babies on their backs to sleep, use a firm mattress, and keep cots free from loose bedding and soft objects.
Cellular blankets or sleeveless sleeping bags are recommended as safer alternatives.
HSE public health medicine consultant Dr Fiona Cianci, said that some manufacturers claim these pillows can help condition such as reflux or flat head syndrome.
However, she stressed that no pillow or cushion should ever be used in a baby’s cot, regardless of the claims made by sellers.
The CCPC is encouraging consumers to remain vigilant and report any potentially unsafe products.

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