Ice cube sales rocket thanks to #IceBucketChallenge

The ice bucket challenge is not just benefiting charities - it is also boosting supermarket sales of ice cubes.

Ice cube sales rocket thanks to #IceBucketChallenge
Tue, 26 Aug, 2014 - 10:52

The ice bucket challenge is not just benefiting charities - it is also boosting supermarket sales of ice cubes.

Some outlets are reporting that sales have risen by a cool 200%.

According to Retail Intelligence magazine, the online charity drive in aid of motor neuron disease is the cause of the increased ice cube sales.

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