New suicide prevention campaign launched

Young people experiencing difficulties in their lives were being encouraged to talk to others about it in an innovative national mental health promotion campaign called "Tough Times" unveiled today Whelan's of Wexford Street.

Young people experiencing difficulties in their lives were being encouraged to talk to others about it in an innovative national mental health promotion campaign called "Tough Times" unveiled today Whelan's of Wexford Street.

It will use a combination of television advertising, poster campaign, online marketing and presence at festivals and concerts, radio, newspaper and magazine features to communicate its key message, that everyone goes through tough times and answers are out there.

The television advertisement will air for two weeks from June 19 and features Ian Howley, a 22-year-old student who attempted suicide three times in his early-to-mid teens.

He got involved in the campaign through SpunOut.ie, to help others learn from his experience.

The campaign is being coordinated by the youth-led SpunOut.ie charity and was commissioned and joint-funded by Console and Turning The Tide of Suicide (3Ts) and produced by Kairos Communications.

The cost of airing the advertisement on RTÉ television was provided by Console and the National Office for Suicide Prevention.

National Office of Suicide Prevention director Geoff Day talks of the HSE's involvement in the 'Tough Times' campaign.

Andrew Garvey, Chairman of Console, talks about his organisation's drive to prevent suicide as well as comfort the families of suicide victims.

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