Broadcasting Authority concern at ads for toys and betting services

A broadcasting watchdog has expressed concern that TV commercials for toys and betting services shown on foreign TV stations are in breach of Irish broadcasting codes.

A review by the Broadcasting Authority of Ireland of opt-out advertising content transmitted on non-Irish licensed channels found infringements of its codes relating to ads targeting very young children and the promotion of gambling.

A total of 39 foreign stations carry TV ads directed specifically at Irish audiences. All the channels are licensed by the British TV regulator, Ofcom, and do not have to conform to the codes and rules of the BAI.