She and South African fiance Leon Jordaan are the founders and driving forces behind Grace Diamonds, which claims to be “Ireland’s newest high-end, bespoke, custom-designed diamond jewellery dealer... offering a premium appointment service to the Irish market”.
The diamonds for the venture are to be sourced from the South African diamond manufacturing area of Pretoria.
The couple have also secured a partnership and first collaboration with Kerry fashion designer Don O’Neill.
That partnership was launched at the International Bridal Fashion Week in New York last night with the Grace Diamonds website saying they are bringing “a unique collection of beautiful bridal jewellery which will complement and reflect the boho chic, beach theme of Don’s Spring 2017 THEIA couture bridal collection”.
The designer and Seoige are long-term friends. “Don O’Neill has a long-standing relationship dressing Ireland’s most stylish TV host Gráinne Seoige on the red carpet and this led to this unique creative collaboration,” says its website.
News of her venture comes just weeks after Seoige was replaced as the presenter of RTÉ’s CrimeCall by Keelin Shanley.