Independent craft beer brewers in Ireland launch 'quality symbol'

Ireland’s independent craft brewers have launched a new “quality symbol” to combat misrepresentation in the sector and help consumers identify genuine Irish-brewed craft beers.

The Independent Craft Brewers of Ireland (ICBI) said they hope its Independent Craft Beer of Ireland symbol, unveiled yesterday, will help consumers to make an informed purchase decision based on the provenance of the product they are buying.

Dungarvan Brewing Company director, Claire Dalton, who was involved in the development of the symbol, said there has been an explosion in the craft brewing sector in recent years — from fewer than 20 registered microbreweries in 2011 to more than 80 today.