McDonald’s opposes Supermac’s overseas expansion plans again

Fast food giant McDonald’s is to attempt to frustrate Supermac’s expansion plans into Europe for a second time after formally objecting to the Galway firm using the Supermac’s logo to sell its curry chips, snack box, and other fast food in the EU outside Ireland.

McDonald’s was successful earlier this year in opposing Supermac’s plan with the European Commission.

In a 24-page ruling, the Office of Harmonisation for the Internal Market (OHIM) at the Commission agreed with McDonald’s that Supermac’s application for a trademark was likely to cause confusion amongst the public over the two different fast food brands and their fast food products.