Organisation: Office of Harmonisation for the Internal Market

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Organisation: Office of Harmonisation for the Internal Market

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

McDonald’s confident of winning Supermac’s case

McDonald’s confident of winning Supermac’s case

Fast food giant, McDonald’s is confident that its ‘Big Mac’ will prevail over Supermac’s snack box in the firms’ European brand war.

Thu, 08 Sep, 2016

McDonald’s opposes Supermac’s overseas expansion plans again

McDonald’s opposes Supermac’s overseas expansion plans again

Fast food giant McDonald’s is to attempt to frustrate Supermac’s expansion plans into Europe for a second time after formally objecting to the Galway firm using the Supermac’s logo to sell its curry chips, snack box, and other fast food in the EU outside Ireland.

Sun, 28 Aug, 2016