Fruit snacks for children put the Bite on rivals in college contest

Bare Bites superfood fruit snacks for kids have won UCC’s Dragons’ Den-style Food Innovation Competition, tickling taste buds and showing flair and creativity with their colourful panda bear-themed packaging.

Eight teams of students from the BSc food science and BSc food marketing and entrepreneurship degree programmes competed to devise a food product to meet the approval of a panel of foodie experts.

The winning product is a baked grain and fruit snack in a range of three fruity flavours, which could retail at €1.40 a pack.