Social media giants YouTube and Facebook both released the country’s most watched, shared, and talked-about videos and topics for the past year.
This year was the year for powerful global and national campaigns. On Facebook, the same-sex marriage referendum was the most talked-about topic, followed by the Syrian Civil War and refugee crisis and St Patrick’s Day.
Globally, the US presidential election was the most talked-about topic, a year out from the vote. The attacks in Paris last month, Syrian war and refugee crisis, Nepal earthquakes, and Greek debt crisis followed.
The most-watched video on YouTube in Ireland was by feminine care brand Always and its #LikeaGirl campaign which aimed a turning the phrase from an insult to an empowering message for girls and young women.
Food videos also appear to have been the other big obsessions for Irish people on YouTube.
Two of the top 10 videos — Trying Japanese Candy and ThatcherJoe does that Candy Video — feature a candy taste tests.
As well as watching people eat sweets, or cake making tutorials on ‘Miniature Guinness Cakes’ also ranking highly.
Conor McGregor continued to cement his status as a global superstar, while Ray D’Arcy’s widely talked about interview with Jack Nicholson impersonator, Norman Deesing also attracted large viewing figures.
On the music front, it was another great year for the ladies, with six leading female artists taking top 10 spots, including two appearances by Taylor Swift with Bad Blood and Style.
On Facebook, Ed Sheeran topped the list of most talked-about entertainers, followed by Taylor Swift, Kanye West, Nicky Jam, and Wiz Khalifa.
Game of Thrones ruled the small screen as the most talked-about TV show, while Star Wars: The Force Awakens led the list of most talked-about movies.
Floyd Mayweather Jr and Manny Pacquiao were the most talked-about athletes of the year following their highly watched fight in May. The fight was the richest in history and cemented Mayweather’s status as the highest paid athlete on the planet.
Clash of Kings, a new RTS RPG multiplayer war game developed by ELEX, was Facebook’s Game of the Year, as it achieved chart-topping success on both web and mobile with more than 70m players worldwide.
The most talked-about places to visit discussed on the social networking giant were the Guinness Storehouse & Brewery followed by the Cliffs of Moher, Dublin Zoo, Blarney Castle, Croke Park, Tayto Park, Temple Bar, 3Arena, The Temple Bar Pub, and Fota Wildlife Park.
Top 5 Irish YouTube Videos:
Always #LikeAGirl — Unstoppable
Women’s Ideal Body Types Throughout History
Trying Japanese Candy
Conor McGregor’s Heartbreaking Story About Late Young Fan
Heeere’s...Norman? — The Ray D’Arcy Show
Top 10 Topics on Facebook
Same-sex marriage referendum
Syrian Civil War
St Patrick’s Day
UK general election
Nov 13 attacks in Paris
Greek debt crisis
Steven Gerrard’s LA move
Star Wars latest movie