No make-up selfies raise over €200k

More than €200,000 has been raised for the Irish Cancer Society in just over 24 hours thanks to the viral success of the social media trend “no make-up selfie”.

No make-up selfies raise over €200k

In recent days, hundreds of thousands of women both here and around the world have been posting “bare-faced selfies” of themselves — a picture of them wearing no make-up — on sites such as Twitter and Facebook.

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