No make-up selfies raise over €200k

More than €200,000 has been raised for the Irish Cancer Society in just over 24 hours thanks to the viral success of the social media trend “no make-up selfie”.

We are overwhelmed with the amount of support received to date with the #nomakeupselfies If you wish to donate €4 you can text PINK to 50300

— Irish Cancer Society (@IrishCancerSoc) March 20, 2014

In recent days, hundreds of thousands of women both here and around the world have been posting “bare-faced selfies” of themselves — a picture of them wearing no make-up — on sites such as Twitter and Facebook.