Volvo takes the helm as new sponsors of Cork Week regatta

The advertising partnership that helped to make the Cork Week sailing regatta an international event has ended with the Ford car brand being replaced as the title sponsor by Volvo.

Volvo has been a major supporter of Irish and international sailing and is attached to the Round the World event which brought the high profile race to Galway.

The company’s managing director in Ireland, Adrian Yeates, said its support will help the Crosshaven racing week to become the biggest sailing event in the country this year.