The team at award-winning Hassett’s bakery in Carrigaline, Co Cork, baked 4,695 ginger nut biscuits in one hour yesterday — smashing the previous record of 1,809 set in Canada in 2011.
Photographic and video evidence is now being prepared for submission to the Guinness Book of Records headquarters in London.
It is expected that the record for the most biscuits ever baked in one hour will be officially sanctioned within four weeks.
Michael Hassett, who runs the bakery, said he was delighted.
“We had done a few trial runs and were confident we could beat the record,” he said.
“We had a great team working together. At the start we were quite confident but 45 minutes in I got apprehensive. But at the end, I was even surprised we managed to bake so many. I’m absolutely chuffed with the team.”
The stunt was organised ahead of the Irish Redhead Convention in Crosshaven, running from Aug 23 to 25.
To mark the annual festival of freckles, Mr Hassett and his team developed a special ginger nut recipe.
He assembled a 16-strong team of dough mixers, pipers, tray handlers and oven specialists, and fired up two ovens for the attempt.
The clock began ticking at 8am under the eye of independent judges.
Redhead Convention organiser Joleen Cronin said she was delighted with the record.
“I think the term ginger nut was so appropriate for what has happened,” she said.
“It was nuts to devise the convention, it was nuts who came up with the idea to break this record, and nuts to be up at 6am to do it.
“Everyone was so enthusiastic and of course, all the biscuits will be sold for the Irish Cancer Society.”
Mr Hassett will sell them at his bakery, at his restaurant, from his shop on Adelaide St in Cork city and his sister shop, the Holy Grain.
The biscuits will also be on sale at Cronin’s bar in Crosshaven, online at the Redhead Convention website, and at the convention.
Up to 2,000 redheads are expected in Crosshaven to celebrate natural redheads and all things ginger.