Limerick rebrand aims to change image of city

A planned rebranding of Limerick will change the image of the city, business leaders were told yesterday.

Former Kerry group supremo Denis Brosnan, who heads a Government taskforce set up to chart a new way forward for the city, told a Limerick Chamber of Commerce breakfast briefing the rebranding plan will take up to six years to complete.

“Limerick has changed and the real change will come in the minds and attitudes of people,” said Mr Brosnan. “The time to stop knocking Limerick has come. Limerick has changed; there will now be more fundamental change and it is now up to us to pick up the mantle.”

Mr Brosnan’s implementation group has already overseen the appointment of Conn Murray, who will head the single municipal authority which will replace the city and county councils at the 2014 local elections.

Mr Brosnan said the initiative will form part of the master plan being completed for his committee which will chart the way forward.

There will be huge and significant change but, he emphasised, it would not materialise overnight.