Limerick rebrand aims to change image of city

A planned rebranding of Limerick will change the image of the city, business leaders were told yesterday.

Former Kerry group supremo Denis Brosnan, who heads a Government taskforce set up to chart a new way forward for the city, told a Limerick Chamber of Commerce breakfast briefing the rebranding plan will take up to six years to complete.

“Limerick has changed and the real change will come in the minds and attitudes of people,” said Mr Brosnan. “The time to stop knocking Limerick has come. Limerick has changed; there will now be more fundamental change and it is now up to us to pick up the mantle.”