Bread firm entitled to injunction against rival

BREAD company McCambridge is entitled to an injunction against rival Brennans for selling a brown bread product in packaging similar to that used by McCambridge, the High Court has ruled.

Mr Justice Micheal Peart found the Brennans packaging, introduced last January, was likely to confuse consumers and McCambridge was entitled to appropriate injunctions to prevent that.

While he believed Brennans and its advisers genuinely believed the placing of the Brennans name, logo and other features on the packaging would avoid confusion and that they had not set out to deliberately imitate the McCambridge packaging, he found consumers could be confused.