Strong campaign teams crucial to presidential hopefuls

BEHIND an energetic and controlled election campaign bid sits an eclectic mix of advisers, PR gurus, party grandees as well as media strategists.

This election contest is no different. Some of the candidates’ bids were slow to get off the ground. Others have only got into gear in recent days as the nomination deadline loomed.

But over the coming days and weeks as crises erupt and mini-fires are sparked over burning controversies, the strength and professionalism of these backroom teams will be crucial for each of the seven candidates.